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11 Steps to Making a Stellar Writing Portfolio in 2022


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With the inflow of recent freelancer writers and writing platforms, standing out is essential to touchdown your subsequent writing process. And what higher manner to try this than showcasing your writing portfolio?

As an illustration, the USA Bureau of Labor and Statistics (BLS) reported an over 11 p.c improve in writers in 2021.

And there are indications these numbers will improve with continued help for digital advertising and marketing, self-publishing, and so on.

Whereas this will likely sign extra competitors for writers, there are nonetheless not sufficient writers for the obtainable writing jobs.

For one, there are over 31 million small companies within the US that want writers. Add that to the numbers of larger firms and firms, plus on-line writing alternatives, and also you’ll uncover the demand for writers is ever-increasing.

So, if you happen to’re not getting good-paying writing jobs but, it’s time you create a writing portfolio or enhance the one you have already got.

Beneath, you’ll perceive what writing portfolios are and the steps for creating an efficient one, with examples that will help you get going instantly.

Alright, let’s dive in.

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What’s a writing portfolio?

A writing portfolio combines a author’s greatest works, or not less than the chosen works, in a single place to grant easy accessibility to potential and present employers, followers, college students, readers, or anybody who may request it.

Your freelance writing portfolio saves you from having to compile your work each time somebody asks you for them or inquires about your expertise. It may include articles, weblog posts, pattern write-ups, press releases, article submissions, and every other work that shows your writing experience.

A portfolio is an important instrument that turns out to be useful when advertising and marketing your expertise or providers. It’s often one of many first potential employer’s requests. Any shopper needs to make sure you are able to do their duties, and the most effective strategies for checking is trying on the ones you’ve carried out for others.

Due to this fact, a portfolio can open doorways and promote your expertise successfully when carried out proper. It additionally reveals the purchasers you’ve labored with earlier than. It will be a good suggestion so as to add that publish you probably did for a celeb or the one which’s revealed on a preferred web site.

Writing portfolios are sometimes contained on a private weblog or web site. Portfolio internet hosting web sites are additionally fairly widespread for anybody who doesn’t personal a weblog. There are different strategies which we’ll get into fairly quickly.

Nonetheless, your portfolio doesn’t have to accommodate all of the works you’ve ever carried out. That’s the reason a rigorously hand-picked number of the very best works will enhance your possibilities in a specific area of interest.

Why each freelance author wants a writing portfolio

Now that you recognize what a portfolio is, let’s take a look at the advantages of getting one for your self.

1. To get extra jobs

The last word intention of a contract writing portfolio is that will help you get extra jobs. Portfolios are a standard requirement for getting jobs, and compiling your writing samples beforehand will put you in a greater place to get one.

That’s as a result of it reveals you’ve got expertise and the mandatory experience to get a job carried out. Subsequent time you go job-hunting, you possibly can relaxation assured, figuring out you’ve got a portfolio to name upon instantly.

2. To indicate your writing expertise

One of many causes your portfolio helps you get jobs is that it showcases your expertise. If you happen to’ve picked up a talent or two from freelance writing programs and utilized it to your work, potential purchasers can simply discover from the portfolio, particularly if it’s what they’re searching for.

Regardless of the explanations, a web based writing portfolio lets anybody know which sorts of writing you’re comfy with or niches you’ve got expertise in. It additionally places your versatility on show, which will probably be important for purchasers that want writers to work on a number of niches.

3. To indicate your pursuits and likes

Many writers have a specific area of interest they love working in. Some have an interest on this area of interest and actively seek for solely associated jobs. The portfolio may help to speak this straight away.

Directing a possible employer to a portfolio along with your pursuits makes it clear what you like engaged on, and if it’s associated to what they need, likelihood is excessive that they might love to rent you. To keep away from showing like a one-trick pony, fluctuate the kinds in your samples, even when the niches are the identical.

4. To market a services or products

Creating a web based writing portfolio additionally will increase your probabilities of advertising and marketing a product efficiently. For instance, you’ve written a guide or have a writing course you’re making an attempt to advertise. A preferred writing portfolio will probably be fairly useful in selling the service or product to followers.

Since you possibly can embrace a biography in your writing portfolio, it additionally aids with private branding and promotion for something you’ve got on provide.

5. To watch your accomplishments as a contract author

Writers work on so many duties that it turns into not possible to trace each one in all them. Updating your writing portfolio helps you retain observe of a very powerful ones whereas holding them shut for any pressing want.

11 Steps to create your writing portfolio

Creating your on-line writing portfolio is kind of simple if you happen to take note of all of the essential parts. Beneath are the steps that you must take from begin to end.

1. Set clear targets from the beginning

When many individuals resolve they want a writing portfolio, they begin by investing in a website identify solely to appreciate some time later they don’t know what to incorporate of their portfolio web page.

As a substitute, begin by outlining the rapid and long-term objectives you wish to obtain.

As an illustration, a web based portfolio that’s supposed that will help you market your guide could also be barely completely different from one that you just hope to make use of for a fast job search. Likewise, the copywriting portfolio will even include completely different content material from the one you wish to use for journalism gigs.

Which means it’s essential to ask your self some essential questions that will help you make clear your on-line writing portfolio targets.

  • Are you making use of for jobs on a contract web site?
  • Are you making an attempt to develop your freelance writing enterprise?
  • Do you propose to make use of the portfolio for educational functions?
  • Do you wish to rating a job on the native information journalism crew?
  • Would you like to get seen by that famend creator you want to collaborate with?

Setting targets helps you stay particular and centered. Write it down someplace so you should utilize it to verify if you happen to’re nonetheless on observe all through the method. Whereas this will likely take a little bit bit, it’s properly value each second you place into it.

2. Specify a writing area of interest

One thing else you must do earlier than leaping in is to specify the area of interest you propose to focus on. It’s possible you’ll agree that together with as many niches as attainable in your freelance author portfolio reveals versatility, but it surely additionally depicts a scarcity of focus.

Exhibiting potential purchasers that you just’ve labored in lots of niches could ship the message that you just’ve tried your fingers on all of it however can’t provide a lot in a specific area of interest.

Right here’s a state of affairs. Take into account receiving two portfolios to your B2B content material advertising and marketing process. One has written ten B2B advertising and marketing weblog posts, whereas the opposite has carried out twenty on a variety of matters, from cars to Chinese language recipes.

You’d desire the primary one as a result of they’ve proven expertise tightly associated to your area of interest. The latter has solely proven you amount, however nothing suggests they will deal with your job.

So, take out the guesswork for potential purchasers by specializing in a distinct segment.

One other factor that helps with setting targets is trying on the jobs you’ve carried out earlier than. If most of your jobs fall into the actual property area of interest, as an example, you’ll discover it simpler to arrange a associated portfolio in addition to safe actual property gigs.

Be aware that some portfolios may mix a number of niches. This works if carried out with care and with deliberation. The secret is to phase every merchandise rigorously and never combine unrelated objects in a piece. It additionally helps to not embrace too many niches.

3. Resolve the place to host your portfolio

Now that we’ve gotten the deliberations out of the best way, let’s get to the enjoyable elements. Truly, you continue to have to deliberate on this. The place do you host your on-line writing portfolio?

There are a few choices, however we’d classify them into three — your personal author web site, portfolio web sites, or storage web sites.

Your web site

Internet hosting your portfolio in your web site is the best choice. If you have already got a freelance author web site, many of the work is finished since you simply must create a brand new web page and dedicate it to the duties you’ve dealt with.

Creating one is a good suggestion if you happen to don’t have an internet site. First, get a website identify by means of suppliers like Namecheap or GoDaddy, then get internet hosting by means of Bluehost, WP Engine, or comparable. It’s best to use your identify if it’s nonetheless obtainable or add a phrase to it if it’s not.

Portfolio websites

Maybe you’re not able to get an internet site. An alternative choice that works properly is utilizing the most effective portfolio websites like Medium, LinkedIn, Clippings.me, Contently, Journo Portfolio, Quiet.ly, Muck Rack, and so on.

These websites allow you to add and publish content material, and every little thing you’ve labored on could be accessed from a single place. Each additionally has its personal fashion. Whereas some allow you to prepare objects like a private web site, others solely provide self-publishing alternatives.

Storage websites

The final possibility is to make use of cloud storage like Google Drive. This feature enables you to add information with a hyperlink you possibly can share with anybody requesting your portfolio.

Whichever one you select from these choices, you’d have entry to most of what you want to your writing portfolio.

4. Design your writing portfolio rigorously

Portfolio design is one other fascinating facet of establishing your portfolio however watch out as overdoing this half can mar your arduous work. Listed below are some helpful recommendations on portfolio design:

  • If you will get the providers of an internet site designer, a UI/UX designer, or a product designer, go for it. Nothing can beat the work of an expert.
  • Hold it easy as you don’t wish to make it tough for potential purchasers to get round your samples. And that is definitely not the time to check out these fundamental graphic design expertise you’ve picked up alongside the best way.
  • Ensure the font is skilled and readable. No Joker, Comedian Sans, or Monotype Corsiva.
  • Guarantee there are sufficient areas between traces and use a legible font dimension.
  • Steer clear of utilizing too many colours. Two colours are effective, however guarantee they’re skilled with the correct quantity of distinction to assist readability. That’s, place a darkish coloration on a lightweight background and a lightweight coloration on a darkish background.
  • Take into account the association of things in your portfolio. They will both be text-based or image-based. Texts often work, however pictures can provide your portfolio extra life.
  • Ensure to make use of pictures associated to the content material. Use high-quality and royalty-free pictures or create them your self.
  • Lastly, take into account each cellular and pill customers. Once more, this can be right down to your internet hosting web site, so you must verify it earlier than internet hosting.

5. Assessment current writing samples

Now, it’s time to open your writing folder to select samples contributing to your goal. Go to your greatest works – they need to be skilled, in-depth, and correctly structured. Put your self within the potential shopper’s sneakers to see which piece would enchantment higher to them.

However wait!

As a result of copyright points, choosing samples from the duties you’ve carried out could be difficult. It’s possible you’ll not have the ability to add many of the jobs you labored on as a freelancer as a result of that’s what being a freelancer is — you settle for to relinquish the rights to a bit you receives a commission for.

We now have an entire information devoted to discussions on including company or in-house jobs to your portfolio. Primarily, you possibly can solely embrace items you’ve got rights to. Not those you’ve carried out as a part of an company or as a freelancer. If you happen to’re unsure, ask your shopper or boss if you should utilize them.

Because the intention is to offer potential employers an concept of what you’re able to, you don’t have to fret about work you don’t have rights to. As a substitute, you should utilize the choices under.

6. Write and add visitor posts

Choosing from earlier jobs is clearly for these with expertise, however you possibly can nonetheless be a freelancer with out expertise. You possibly can create your samples by writing visitor posts for notable web sites.

Visitor posts additionally offer you visibility and credibility as a printed freelance author. Do a fast search on Google, and also you’ll discover a number of choices you possibly can select from. If you happen to need assistance crafting any matter, take into account assistance from AI writing instruments.

7. Write for non-profit organizations

Non-profit organizations additionally current great alternatives to get content material you possibly can add to a portfolio. And there are additionally quite a few organizations on the market looking for volunteer writers. Though you’ll be providing professional bono providers, these experiences enrich you and your writing portfolio.

8. Embody your biography

Making a portfolio doesn’t finish with including related samples. You possibly can embrace a brief biography, overview, or a author’s enterprise card. This is a chance to offer purchasers a little bit extra info that you just really feel will enhance your probabilities of getting employed.

It is not uncommon for individuals so as to add their identify, job title, expertise, awards, achievements as a author, social media hyperlinks, and so on. You may additionally embrace particulars about your expertise, work, or instruments you utilize. Simply don’t bore them with an extended write-up.

9. Add shopper testimonials

This usually will get neglected, but it surely’s fairly important. If you happen to’ve labored with some employers earlier than, request testimonials from them and add a number of to your writing portfolio. It is going to improve the worth and present purchasers how good you’re at your work.

10. Add a transparent call-to-action (CTA)

The primary goal of a writing portfolio is to immediate purchasers to rent you. Irrespective of how spectacular the portfolio is, including a CTA can provide an additional push. Maybe they can not shortly course of all they only learn or are contemplating one other prospect, seeing a giant “Contact Me” or “Work With Me” button that goes to your e-mail handle may help their decision-making.

11. Replace your portfolio usually

Your portfolio is stay, but it surely’s essential to maintain issues ticking. So replace it with newer write-ups usually as you create extra content material. It is going to aid you develop simply whereas exhibiting purchasers you’re nonetheless lively.

Writing portfolio examples to encourage you

These are examples you should utilize to get a head begin.

Jennifer Fernandez

writing portfolio

Jennifer Fernandez is a contract author and editor whose writing pursuits embrace design, journey, and way of life. The portfolio web site has three pages devoted to every curiosity and one other because the about web page. This design is simple and consists of content material titles and pictures.

Ann Friedman

Journalist and creator Ann Friedman’s portfolio web site is one other lovely instance. However in contrast to Jennifer’s, there are not any pictures. As a substitute, Ann lists every publication with hyperlinks to the pages alongside the date and publishing group.

writing portfolio

Francesca Nicasio

Francesca Nicasio’s portfolio has maximized all the mandatory parts talked about above. First, the homepage highlights a few of her achievements and people she’s labored with, plus testimonials. Then, the copywriter’s portfolio options screenshots and hyperlinks to a few of her works.

writing portfolio

writing portfolio


Rosemary Egbo

writing portfolio

This portfolio from Rosemary Egbo, a content material author, was created utilizing Contently’s portfolio internet hosting service. It has an expert job title, social media hyperlinks, and hyperlinks to her samples on Contently and different web sites.

Caitlin Reid

writing portfolio

Caitlin Reid’s portfolio was created with Clippings.me, one other portfolio internet hosting web site. I really like this one as a result of it combines so many issues neatly. It has the identify, job title, location, social media hyperlinks, and a quick background on the high. It’s the identical stage of conciseness on the portfolio objects that contains a title, picture, date, and hyperlink.

The writing business is getting more and more aggressive…

And also you want every little thing you will get to spice up your possibilities. A writing portfolio ought to be on the high of the listing for anybody critical about their writing.

As highlighted above, portfolios serve a few functions and include a number of benefits. It will probably appear difficult to start, however by following the steps highlighted and following a deliberate schedule, it ought to be a breeze.

Bear in mind to control your targets all through the method. They are going to aid you concentrate on what issues and preserve you going. Additionally, bear in mind to maintain issues easy, and also you’re in your option to constructing a portfolio that stands out.

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Millo Articles by Jessica La

Jessica La is the website positioning lead at Appetiser Australian App Improvement with over 3 years within the Tech Trade. When she’s not writing content material pushed by knowledge and significant human narratives—she’s on the hunt for the subsequent sci-fi guide and is totally unapproachable with out having her morning espresso.
Learn extra from Jessica.




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