Monday, June 24, 2024
HomeStaffing HiringCultivating a Candidate Group | Bullhorn

Cultivating a Candidate Group | Bullhorn


candidate community

For many years, the staffing business has relied closely on job boards and guide sourcing for development and supply on consumer expectations. Nevertheless, the expertise market has developed over the past a number of years, and staffing companies with eyes on development and retention understand that this historic technique is now not the simplest path.   

The time period “Candidate Group” has grow to be a buzzword within the staffing business over the previous yr. Cultivating a Candidate Group means long-term relationship administration with candidates by value-based communication methods and automations. Candidate Communities have a relationship along with your group and, once they have a necessity, they consider you slightly than your competitors.

Why Set up a Candidate Group

  1. Candidates count on a special expertise based mostly on how they work together with companies of their private lives.  The self-service-oriented, Amazon-like expertise is the norm. Candidates have excessive expectations for interplay with companies that need their continued loyalty.
  2. Macro information is obvious that we didn’t simply have a “nice resignation” or “nice reshuffle.” We have now a major labor scarcity in the US throughout industries, up and down org charts, and the competitors for expertise goes to proceed for the foreseeable future.
  3. Your competitors isn’t outlined by geographic location anymore. Neither is your expertise pool. This shifting market dynamic means competitors is barely going to extend and require staffing companies to function extra effectively.

Tips on how to Create a Candidate Group

To create a Candidate Group, you will need to talk at scale whereas conserving a private contact and delivering worth.

Three key parts to speaking at scale:

  1. Communication Technique
  2. Expertise
  3. Information

Outcomes we’ve seen shoppers expertise when communication methods, know-how, and information are working in concord:

  • 30% of placements from database
  • 40% redeployment price
  • 2:1 or 3:1 Variety of contractors on billing per recruiter
  • 50% discount in job board advert spend
  • Hundreds of hours saved per recruiter yearly

Communication Technique

Who’re your candidates? This can be an apparent first step, however your depth of understanding of your candidate segments, what they care about, and what they undergo all through their life cycle is on the crux of making an efficient communication technique. Communication methods should transcend model consciousness and thought management content material to ship content material that solves candidate ache factors and drives worth for them all through their complete life cycle.

For extra on creating communication methods, go to What Varieties of Content material Will Your Candidates Reply to the Greatest?


Of candidates who look negatively at recruiters, 43% say it is because of poor recruiter communication, in response to Bullhorn’s 2022 International Recruitment Insights & Information (GRID) Developments Expertise Report. Recruiters are essentially the most extremely valued useful resource in a staffing agency. They’re additionally people who work full weeks, get sick, go on trip, and easily have excessive calls for on their time and may’t get to all the things. They need to select the actions more likely to have the best return, which leaves inactive candidates or candidates on contract towards the underside of the precedence listing. Relying on recruiter exercise alone doesn’t observe with creating a Candidate Group and maximizing your return on funding. 

The staffing business has traditionally had few choices exterior of HR Tech to ship on lifecycle communication methods by automation as a result of ATS techniques have had restricted integration capabilities.  However nice information: SaaS corporations are additionally seeing market modifications in expertise demand, and there are growing choices for staffing companies to stage up their tech stacks and ship customized communication at scale all through the candidate lifecycle. 

For instance, Bullhorn’s acquisition of Herefish to create Bullhorn Automation and continued efforts to construct out their expertise platform and market companions provide alternatives which have traditionally been restricted for staffing companies depending on ATS platforms.  

Hiring recruiters to speak usually with each candidate in your ATS is just not cost-effective. However with the best tech stack and communication technique, not solely are you able to talk usually with excessive volumes of candidates, however you’ll be able to create scalable processes that replicate and increase upon your highest performing recruiter’s communication along with your most valued candidates.  


An important communication technique and the best applied sciences received’t work in addition to they may in case your information is a multitude. To leverage know-how and automation to create Candidate Communities, you will need to have the ability to belief your information and have visibility into what’s working/not working.

“The #1 hesitation Bulhorn hears from staffing companies seeking to implement automation is that they don’t belief their information. Shoppers don’t hesitate as a result of they don’t imagine in automation; they hesitate as a result of they don’t know the right way to overcome their information points to make the leap to automation.” — Eddy Lee, Bullhorn

Constructing a measurement technique and purposefully structuring your information and operational processes helps you run your small business, but it surely additionally lets you construct private relationships and candidate experiences by know-how and automation. That is the facility of making Candidate Communities.

The entire premise of a Candidate Group is to have interaction your expertise at each stage of the candidate lifecycle.  The most effective place to begin is by constructing an organizational tradition that’s obsessive about understanding the hopes, fears, and ache factors of your candidates and discovering scalable methods to unravel them.

Staffing companies main the pack are investing in scalable processes, applied sciences, and communication methods to make sure long-term development and drive enterprise worth. Parqa exists to get you there sooner, with much less threat and stronger returns.  

Get assist creating an efficient candidate group sooner with Parqa.




Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments