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How Do Gen Z Employees Really feel About Staffing Companies? | A Bullhorn GRID Report

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The staffing business is experiencing a second. The business is projected to develop a minimum of 15 % year-over-year for the second straight yr in a row. The chance for corporations is gigantic, however solely the corporations that may construct and preserve a expertise pool will be capable to seize it.

Expertise acquisition is the primary precedence for corporations, in accordance with our GRID staffing and recruitment tendencies report, and candidate recruiting is as troublesome because it has ever been, in accordance with the SIA’s Staffing Trade Pulse survey. Staffing corporations that may meet and exceed the expectations of the incoming Gen Z workforce are well-positioned to edge out the competitors.

What are these expectations? Bullhorn surveyed 1,000 U.S.-based Gen Z candidates —born between 1998 and 2004 — about their attitudes in direction of work and staffing corporations all through Summer time 2022 to be taught their ideas on the job panorama, their sentiments in direction of staffing corporations, and their expectations for recruiters.

Workforce outlook: On-line expertise platforms are on the rise 

Just like the staffing business, on-line expertise platforms have additionally seen huge development for the reason that begin of the pandemic. Gen Z attitudes towards the roles panorama recommend even additional development on the horizon.

Two-thirds of Gen Z respondents cite sturdy familiarity with freelance work platforms, and one-third plan to work freelance within the close to future. (Only one-fifth of the final workforce expressed an curiosity in near-term freelance work platforms, in accordance with Bullhorn’s upcoming 2023 Expertise Report.) One-third of Gen Z staff additionally say that freelance work is extra interesting to them than conventional work fashions.

Staffing business sentiment: Constructive however muted

 Solely 25% of Gen Z staff have a powerful understanding of what staffing corporations do

There’s excellent news and dangerous information for staffing corporations nervous about elevated competitors from on-line expertise platforms and different labor fashions: Gen Z staff who’ve an opinion on staffing corporations categorical constructive sentiments, however staffing business consciousness and recognition is low on the entire.

Three out of 4 respondents say they lack a powerful understanding of what staffing corporations do. Nonetheless, almost half of respondents plan to work with staffing corporations within the close to future or are working with corporations now.

An unimaginable 95 % say they imagine recruiters will assist them discover a higher job, however respondents who haven’t labored with corporations usually tend to maintain this opinion than those that have.

Expertise expectations: Streamlined course of, constant engagement 

 3 out of 4 Gen Z respondents have deserted a promising job alternative halfway via the method

Staffing corporations could also be shedding numerous alternatives as a consequence of a cumbersome or outdated placement course of. Three out of 4 have deserted a promising alternative as a consequence of an impediment within the course of, and one-third have deserted a possibility earlier than submitting an utility.

Overwhelmingly, expertise cite points with communication or engagement as the key problem dealing with them. Whereas 17 % cite considerations about wage or advantages, this got here in fourth place behind poor communication from the recruiter (24%), a time-consuming course of (20%), and a very difficult course of (19%).

Expertise preferences and expectations: Fashionable and mobile-friendly

85% say the whole job search and placement course of is outdated

We requested Gen Z respondents to weigh in on how expertise impacts their expertise. Whereas one-third had no opinion on the topic, these with an opinion categorical a powerful need for a extra modernized recruitment course of.

Eighty-nine % of respondents with an opinion on the subject of staffing web sites mentioned that an outdated web site makes them mistrust a agency. Eighty-five % imagine the whole recruitment course of is outdated.

How does Gen Z really feel in regards to the function of AI and automation, corresponding to chatbots, within the course of? When requested for his or her preferences about human contact in the course of the search and placement course of,  two out of 5 respondents mentioned they like to work with chatbots solely with out contact with a human recruiter. Three out of 5 nonetheless desire a minimum of some human interplay within the search course of, suggesting that corporations could be well-served to have a number of choices tailor-made to the distinctive wants of every candidate.

Companies seeking to enhance the expertise for his or her total expertise pool would do effectively to deal with the cellular expertise. Seventy-one % of Gen Z respondents primarily use a cellular system to use for jobs. Whereas 59 % of all respondents primarily use their smartphones to use for jobs, simply 9 % use devoted apps.

Communication preferences: Frequent outreach on their very own phrases

3 out of 4 Gen Z staff need expertise to achieve out to them with a possibility a minimum of biweekly

Gen Z preferences for communication intently mirror these of their older generational counterparts. Almost half of staff need recruiters to speak via e-mail, making it far and away the medium of alternative for alternatives or assignments. LinkedIn is the second-most chosen medium of alternative relating to each alternatives (26 %) and assignments (18 %).

After they’re working with recruiters, Gen Z overwhelmingly say their recruiters aren’t reaching out sufficient. 4 out of 5 respondents need their recruiters to achieve out a minimum of twice a month, and fifty-five % need to hear a minimum of twice per week.

Companies seeking to meet or exceed these expectations might need to automate the scheduling of normal outreach. Companies that automate report a 64 % greater fill fee, and redeploy 20 % extra of their expertise, in accordance with aggregated information from Bullhorn’s buyer database.

Constructing a loyal Gen Z expertise pool 

Gen Z staff imagine within the worth of recruiters, however they gained’t put up with outdated processes to pursue staffing corporations. Like their generational counterparts, Gen Z expertise count on a streamlined expertise punctuated by clear and constant communication.

Companies that need to ship a best-in-class expertise tailor-made to Gen Z preferences ought to contemplate:

An up-to-date web site optimized for cellular use
Chatbots to optimize the job seek for the two-fifths of Gen Z candidates preferring it to working immediately with a recruiter within the preliminary course of
The automation of repeatedly scheduled outreach to make sure frequent communication all through the method

Companies that mix engagement greatest practices and cutting-edge expertise are well-positioned to draw and win Gen Z candidates for the foreseeable future.

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