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HomeStaffing HiringIngenovis Well being names its first chief advertising officer

Ingenovis Well being names its first chief advertising officer

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September 20, 2022

Ingenovis Well being Inc., the guardian model of Trustaff, Fastaff, U.S. Nursing, HealthCare Help, CardioSolution and Vista Staffing Options, named Lauren Pasquale Bartlett as its first chief advertising officer.

Bartlett had served as Ingenovis Well being’s senior VP of selling since September 2021.

Previous to that, Bartlett held management roles in digital media, advertising and communications on the Nationwide Soccer League, USA Hockey and the US Olympic Committee.

Most not too long ago, Bartlett’s experience in model technique and digital advertising enabled Ingenovis Well being to appreciate a 300% development in its candidate database whereas launching a brand new model and constructing an industry-leading advertising crew, in keeping with the corporate.

“Lauren is a deeply valued member of Ingenovis Well being. Her ardour and drive are the cornerstones to her success,” Ingenovis Well being CEO Bart Valdez stated. “Previously seven years with Fastaff, U.S. Nursing and Ingenovis Well being, Lauren’s led our model differentiation and message technique and revolutionized our advertising efforts whereas positioning us as a pacesetter in healthcare expertise options. Her experience in digital advertising delivered unmatched development in our candidate database to drive ROI.”

Because the chief advertising officer, Bartlett will lead the model technique, advertising and communications for Ingenovis Well being and its household of manufacturers.

Colorado-based Ingenovis Well being ranks among the many largest staffing corporations within the US.

Lauren Pasquale Bartlett

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