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Nurturing Expertise With Advertising and marketing Automation

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nurture talent

These proficient short-term workers and contractors you’ve labored so exhausting to recruit and place have loads of decisions on this robust labor market — and your staffing agency’s candidate expertise is essential to retaining and redeploying them. 

When you’ve received nice folks on board, how will you hold them working via your agency? 

Utilizing Bullhorn’s Linked Recruiting technique, you possibly can create automated campaigns to nurture candidates all through their task, conserving them engaged together with your agency and growing your charge of redeployment.

Take step one

Understanding what it’s like for candidates as soon as they’re on the job is essential. How lengthy has it been because you walked via your post-placement candidate expertise? Do associates or contractors have the sources they have to be profitable? Will they really feel snug reaching out to their recruiter if they’ve a difficulty—or will they ghost? Do they really feel like part of your group — or will they transfer on with out in search of one other placement?

Strolling via your candidate expertise can assist you discover alternatives to construct campaigns that can assist candidates really feel supported, equivalent to:

  • Begin date reminder. Remind candidates that their placement is beginning. Contemplate offering instructions, solutions to ceaselessly requested questions, and the chance to ask last-minute inquiries to make them extra snug on the primary day of each placement.
  • Periodic check-ins. Automated first-day/week/month check-ins from recruiters present candidates you care about how their placement goes. If there are any points, recruiters can observe up with people personally.
  • Finish-date notification to the recruiter. Most staffing corporations desire to personally attain out to positioned expertise when their task is ending. Create an inside notification reminding recruiters to get in contact and let the worker find out about sizzling new job alternatives.

Get to know your candidates higher

Gathering knowledge on candidate preferences can assist you talk with them on their phrases, discover higher job matches, and enhance their job satisfaction whereas conserving them engaged together with your agency. An automation marketing campaign that features surveys can assist you uncover:

  • A candidate’s most popular communication medium (e mail or textual content)
  • What sorts of jobs curiosity them
  • In the event that they’ve gained new expertise on an task that qualify them for brand new alternatives
  • Up to date contact info
  • Referrals for family and friends

Decrease candidate drop-off

Staying in contact with candidates with a sequence of automated texts and emails can assist present candidates with the reassurance and sources they should proceed a relationship together with your agency when their task ends. Candidates recognize figuring out you’re there and able to assist. Contemplate constructing automated campaigns that embody:

  • A job alert opt-in. Present a hyperlink to your publication or job board, permitting candidates to obtain alerts when new jobs of their discipline are posted. 
  • Related weblog posts. Assist your candidates get off to a great begin — or keep heading in the right direction — by sharing ideas and recommendation related to their business.
  • Operational touchpoints. Maintain the strains of communication open by reviewing pay portal info, referral incentives, security ideas, and firm info that can hold associates and contractors engaged and “within the know.”

Create consistency

Advertising and marketing automation expertise can create a constant, structured course of that nurtures expertise all through their assignments, guaranteeing the recruiter can deal with any issues as they happen. Assist expertise really feel supported and enhance the chance that they may proceed to develop together with your agency by making a persistently participating and constructive candidate expertise all through the whole recruitment lifecycle. 

Bear in mind, automation is a device to assist proceed the dialog, not change the human connection. Nice staffing corporations know the way to mix automation with private outreach to create the final word candidate expertise.

Is your staffing agency proactively nurturing expertise on task? Obtain the Sensible Automation Guidelines and discover out at this time.

 

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